Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of 'Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)' represents our wish that people all over the world will live healthful and happy lives in both body and mind. We are proud to partner with Asics to offer their latest collections Asics and Asics Tiger at Privei . Available both instore and online at privei.


Asics GEL-KAYANO 14 - Mako Blue/French Blue

Conveying a new perception to the retro running shape, the GEL-KAYANO 14 running shoe resurfaces with its late 2000s aesthetic as a nod to our storied GEL-KAYANO series. Reinterpreting the shoe's performance capabilities with updated materials and componentry, this version became the first iteration in the sneaker's lineage to be designed by someone other than Toshikazu Kayano. This torch's passing would also reignite the franchise's signature values while making advancements in its performance evolution. Mirroring the original midsole tooling with GEL technology cushioning, this shoe also improves the fit of the upper while retaining its layered synthetic leather and mesh construction from 2008.